The Top 5 Tools for Making That Sale The following is adapted from Demand-Side Sales 101. You’ve probably been there before: It’s the end of the month, you’re trying to reach your monthly quota, and you need a miracle. …

The following is adapted from Demand-Side Sales 101. I’ve researched what pushes people toward buying a product. What anxieties were discouraging them from purchasing a car, for example? How did their allegiance to their previous or existing car affect their purchase? …

The following is adapted from Demand-Side Sales 101. You’re in the store looking for something as simple as tissue. One generic product has 300 sheets — more than any others — and is cheaper as well. One is labeled “ultra-soft,” while another one even has lotion in it to soothe…

The following is adapted from Demand-Side Sales 101. In your economics class, you probably heard different definitions of supply and demand that centered on fluctuating prices, and the relationship between the two depended on each other. Supply goes up, the price decreases. Demand goes up, the price increases. But when…

The following is adapted from Demand-Side Sales 101. People have become confused about the roles that sales and marketing play in a business. Some think sales is in charge of cash flow, and some believe that marketing is in charge. Some even lump sales and marketing together, thinking they’re the…

The Link Between Sales and Customer Support (Royalty-free image: https://unsplash.com/photos/WEDDt-u3q3o, Credit: Unsplash / Berkeley Communications) The following is adapted from Demand-Side Sales 101. For many businesses, it’s all about the sale. That all-important deal that salespeople make can be critical, and businesses spend a lot of time, effort, and money…

The 6 Stages of Making a Purchase (Royalty-free image: https://unsplash.com/photos/OnoQLphax3Q, Credit: Unsplash / Szabo Viktor) The following is adapted from Demand-Side Sales 101. You’re in a store looking around, and something catches your attention. Do you buy it or not? You’re lured by displays from businesses focusing on their product…

The following is adapted from Demand-Side Sales 101. Salespeople are used to asking yes and no questions: “Do you like this product?” “Can you see yourself with this?” “Do you want to buy my product?” In a way, it’s all about the business, and the mantra from Field of Dreams…