4 Things to Know About Buyers that Will Help You Make the Sale

Positive Force: The Push of the Situation

Positive Force: The Magnetism of the New Solution

Negative Force: Anxiety of the New Solution

  • “How are we going to move?”
  • “How are we going to sell the house?”
  • “Will the kids be happy in a new house?”
  • “How are we going to get rid of all the stuff in the basement?”

Negative Force: The Habit of the Present

Sometimes It’s Out of Your Hands



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Bob Moesta

Bob Moesta

BOB MOESTA is a teacher, builder, entrepreneur, and co-founder at The Re-Wired Group, a design firm in Detroit, Michigan.